About First Coast Collective

Creating Spaces You’ll Love to Come Home To

At First Coast Collective, we believe every home should be as beautiful as it is functional—a true reflection of the people who live there. Founded by Jenell Poncabare, we serve the heart of Northeast Florida, transforming spaces from Ponte Vedra to St. Johns with character, warmth, and purpose.


Meet Jenell

With over eight years of experience in real estate, design, and renovation, Jenell understands what it takes to create lasting spaces that feel just right. Her journey began in house flipping and project management, where she developed a strong sense for both the artistry and structure of home transformations. Today, as a trusted partner in both design and real estate, she combines her business acumen with a natural eye for design, ensuring that each project feels seamless, personal, and professionally guided.

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Meet Lindsey

With a passion for breaking design rules and making spaces feel uniquely beautiful, Lindsey Sima approaches interior design with an open mind and an eye for personality. Growing up watching her mom help friends transform their homes, Lindsey developed a deep love for the way design could shape a space and tell a story. Today, she draws inspiration from all styles—believing that each client's home should reflect their individuality, not just the latest trends. Specializing in paint color selections and decor, Lindsey understands how the right colors and thoughtful accents can completely transform a room, setting the tone and mood of the entire space. Whether it's a modern, eclectic, or traditional design, she thrives on creating spaces that feel beautifully lived-in, not oddly perfect, where every detail works together to feel just right.

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The First Coast Collective Approach

We’re more than just a service provider.
Our work is about making the process enjoyable, whether you’re buying a new property, redesigning your space, or starting a full-scale renovation. Our approach is built on four key values:

Integrity, Compassion, Communication, Dependability

Let’s Start Your Next Chapter Together

At First Coast Collective, we’re here to bring your vision to life. Reach out today to begin transforming your space into a home that truly reflects you.